Building a StoryBrand: Clarify Your Message So Customers Will Listen
by Donald Miller
A framework for clarifying your message using the power of storytelling—so customers engage, act, and buy.
Customer Value & Solution Design Book Summaries: Key Ideas from the Top Thinkers
Browse all book summaries in the Customer Value & Solution Design category. These summaries deliver fast, focused insights from the most influential Customer Value & Solution Design books.
Whether you're a student, professional, or curious learner, our expert-curated summaries help you grasp essential ideas in less time—perfect for deepening your understanding of Customer Value & Solution Design.
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The Challenger Sale: Taking Control of the Customer Conversation
by Matthew Dixon and Brent Adamson
A groundbreaking sales approach that reveals why challenger reps outperform relationship builders, and how to teach, tailor, and take control of sales conversations.
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Value Proposition Design: How to Create Products and Services Customers Want
by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
A practical guide to building value propositions that match what customers need and are willing to pay for, using the Value Proposition Canvas.