- Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
by Nick Mehta, Dan Steinman, Lincoln MurphyA definitive guide to the customer success discipline—focusing on how to retain, expand, and maximize customer value in a subscription-based economy.
- Building a StoryBrand: Clarify Your Message So Customers Will Listen
by Donald MillerA framework for clarifying your message using the power of storytelling—so customers engage, act, and buy.
- The Challenger Sale: Taking Control of the Customer Conversation
by Matthew Dixon and Brent AdamsonA groundbreaking sales approach that reveals why challenger reps outperform relationship builders, and how to teach, tailor, and take control of sales conversations.
- Value Proposition Design: How to Create Products and Services Customers Want
by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan SmithA practical guide to building value propositions that match what customers need and are willing to pay for, using the Value Proposition Canvas.